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Katagori Repository

Penelitian : Exploration Dimesions of Local Wisdom and Their Impact to Sustain Marketing Performance

Judul Journal : Exploration Dimesions of Local Wisdom and Their Impact to Sustain Marketing Performance
Katagori Journal : Penelitian
Nama Penulis : Dr. Lie Adek, S.Kom., S.E., M.M.

Local wisdom had been adopted by business practices in an area or region aside from modern marketing theory which is used by marketers to enhance market share and increase profitability. Local wisdom is becoming increasingly common in business practices in global markets including the Indonesian market